[ NEURALARC_INTERNAL ]

Central Lead Attribution Panel

2026Growth & Lead GenerationCapability

What it is

One inbox for leads arriving from several different funnels.

Client work is shown without identifying imagery

[ THE_PROBLEM ]

Why this existed

Running several acquisition experiments at once only works if you can tell which one produced each lead. Otherwise you optimise on guesswork.

[ WHAT_WE_BUILT ]

What we built

An authenticated dashboard over the shared lead database with per-lead detail — the full generated report attached to each record, attributed to the funnel it came from. Middleware-protected, session-based, deliberately minimal.

Authenticated dashboard over a shared lead database
Per-lead detail with the full generated report attached
Funnel attribution on every record
Middleware-protected session-based access

[ HOW_IT_IS_USED ]

How a company uses it

Running more than one acquisition experiment at a time only works if you can tell which one produced the lead. This is that layer.

Built with

Next.jsNeon Postgres

[ COMMON_QUESTIONS ]

Questions clients ask

Why not just use a CRM?

Eventually you should. This exists at the stage where the leads are arriving from tools you built and you need the generated artifact attached to each record. It is the layer that feeds a CRM, not a replacement for one.

Why attach the full report to each lead?

Because it is the entire sales context. Opening a lead and seeing exactly what the prospect saw — including the specific problems found on their site — means the first outreach references something real.

Can it accept leads from other sources?

Yes. Attribution is a field on the record, so any funnel writing into the shared database appears in the panel tagged to its source.

[ RELATED_WORK ]