[ CORPORATE_MARKETING ]
Headless CMS Content Platforms
What it is
Marketing sites where the content model is designed, not improvised.
[ THE_PROBLEM ]
Why this existed
A content model improvised page by page becomes a system the marketing team routes around within a month.
[ WHAT_WE_BUILT ]
What we built
Headless CMS backends with typed content models — articles, authors, categories, pages, product features, lead-form submissions and global settings — populated through middleware and consumed by internationalised front ends, with SendGrid email, media handling and import/export tooling.
- Typed content models for articles, authors, categories and pages
- Product feature and lead-form submission models
- Global settings model
- Middleware-driven population of related content
- Internationalised front ends
- Transactional email, media handling and import/export tooling
[ HOW_IT_IS_USED ]
How a company uses it
A marketing team that publishes weekly needs a content model built for its actual page types. Getting that right is the difference between a CMS that speeds the team up and one they route around.
Built with
[ COMMON_QUESTIONS ]
Questions clients ask
What makes a content model good?
It matches the page types the team actually publishes, and it makes the common case easy without making the unusual case impossible. Models that are too rigid get bypassed; models that are too loose produce inconsistent pages. Getting it right is most of the value of a CMS project.
Headless or traditional CMS?
Headless when the front end needs to be fast, bespoke or multi-channel. Traditional when the team wants to build pages visually and the site is conventional. Choosing headless for a brochure site adds cost for no benefit.
Who maintains the CMS after launch?
Somebody has to — self-hosted means security updates and hosting. That should be an explicit decision at the start, because an unmaintained CMS becomes a liability rather than an asset.
[ RELATED_WORK ]
Similar builds
Manufacturing & construction staffing (Canada)
Industrial Staffing Corporate Website
A six-page recruitment marketing site built to a written PRD, with forms that reach the right inbox.
Read case studyTrusteeship & fiduciary services
Regulated Financial Services Content Estate
A corporate site covering 25+ distinct regulated service lines, each as its own ranking page.
Read case studyFinancial media
Financial News & Research Platform
A subscription financial media property — news, research, podcasts and newsletters.
Read case studyIs this close to your problem?
Most engagements start with a version of something on this page. Tell us what is different about yours and we will tell you what it changes.
Start a conversation