[ CREATOR_ECONOMY ]

Immersive 3D Brand Experience

2024Websites & Brand PlatformsCapability

What it is

A brand site built around 3D scenes and video rather than sections of text.

Client work is shown without identifying imagery

[ THE_PROBLEM ]

Why this existed

In a crowded consumer category, production value is positioning. A conventional marketing site says the brand is conventional.

[ WHAT_WE_BUILT ]

What we built

Interactive 3D scenes, video-led hero and loader sequences, a custom cursor, case study components, dual calls-to-action for the two sides of a marketplace, accordions and a contact pipeline — a heavier, more cinematic build than a standard marketing site.

  • Interactive 3D scenes
  • Video-led hero and loader sequences
  • Custom cursor
  • Case study components
  • Dual calls-to-action for both sides of a marketplace
  • Accordions and a contact pipeline

[ HOW_IT_IS_USED ]

How a company uses it

Consumer and creator brands whose differentiator is aesthetic. When the category is crowded, production value is positioning.

Built with

ReactReact Three FiberSplineSCSS

[ COMMON_QUESTIONS ]

Questions clients ask

When is this level of production justified?

When the brand competes on aesthetic and the audience expects it — creator platforms, fashion, entertainment. When the audience wants information quickly, it actively hurts.

How do you handle load times with video and 3D?

A designed loading sequence rather than a blank screen, aggressive asset compression, and deferring anything below the fold. The loader becomes part of the experience instead of an apology for it.

Does it work on mobile?

It has to, and that constrains the design. Heavy 3D scenes need mobile fallbacks decided during design rather than retrofitted, because the mobile experience is usually the majority of traffic.

Is this close to your problem?

Most engagements start with a version of something on this page. Tell us what is different about yours and we will tell you what it changes.

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